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What Are Made for Advertising (MFA) Sites and Why Are They a Scourge on Ad Tech and Sustainability?
ade For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA...
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Aug 16, 20233 min read
AI Content Writing: Navigating the Pros and Cons for Publishers
As a publisher, you’ve always been at the forefront of creativity. You’ve embraced the power of words, weaving them into stories and...
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Jul 30, 20237 min read
Google reportedly violates its own standards in third-party ad deals 80% of the time
Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises...
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Jul 9, 20233 min read
How To Optimize Page Loading Speed For Higher Revenue?
Is your site slow? It might be time to find what went wrong. Pagespeed is not just important for SEO but also for ad revenue and other...
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May 23, 20234 min read
How to Detect and Block Bot (Invalid) Traffic?
A growing publisher tends to face issues with — selling the millions of ad impressions at the better ad rates and dealing with the bot...
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May 14, 20239 min read
Increasing Value Through Interoperability And Smart Path Optimization
Improving transparency across the advertising ecosystem is an increasingly important objective for media owners and marketers. To advance...
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May 8, 20233 min read
Google Stock Drops as Samsung Considers Switching Its Devices to Bing
Bing could be taking over as the default search engine on Samsung devices thanks to its integration of ChatGPT Artificial Intelligence...
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May 1, 20232 min read
Google Removed More Than 5 Billion Ads From Its Platform Last Year
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation....
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Apr 18, 20233 min read
A Look into the Flourishing Bot Economy
While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. And it’s not just...
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Mar 26, 20234 min read
TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind
The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores...
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Mar 12, 20233 min read
CPM Seasonality – Everything Publishers Need to Know
CPMs fluctuate based on seasonal trends, and publishers must be prepared to navigate through these changes. Here’s how publishers can...
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Jan 29, 20237 min read
Microsoft hopes OpenAI’s Chatbot will make Bing search smarter
OpenAI, the AI research shop backed by a $1 billion investment from Microsoft, publicly released ChatGPT for users to test in November....
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Jan 22, 20232 min read
10 Proven Ways to Increase Your Page RPM by 40%
Take Page RPM or CPM or CTR, it’s all been a nightmare for publishers. Whether they go up suddenly, remain stagnant for a while, or...
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Jan 3, 20237 min read
Ad Tech Trends That We Can Expect in 2023
The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant...
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Jan 3, 20234 min read
5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions
There is no doubt that publishers lose billions to ad blockers. As a result, those with ad-driven monetization models must take measures...
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Jan 3, 20236 min read
High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty
With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names...
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Nov 27, 20224 min read
10 TIPS TO MAKE THE MOST OF YOUR NATIVE ADVERTISING STRATEGY
Great ways to improve your native media buying capabilities, and increase profits in existing and new activities WHAT MAKES NATIVE...
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Nov 27, 20225 min read
Google to test disabling Chrome Manifest V2 extensions in June 2023
Google has announced more details regarding turning off support for the Google Chrome Manifest V2 extension as the company pushes more...
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Nov 27, 20224 min read
Apple Updates Safari, Turns on Extensions
Apple released an update to its Safari web browser Wednesday. Safari 5.0.1 is available from Apple as a free download for Windows and for...
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Nov 27, 20223 min read
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