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Mar 11, 202416 min read
35 Women Leaders in Ad Tech Share Insights for International Women’s Day
The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is...
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Mar 3, 20243 min read
Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies
ublishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they...
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Feb 20, 20243 min read
5 Ways Publishers Can Actually Use AI
e’re living in the era of the AI gold rush in advertising. Every tech company will claim to be using AI in its solutions. Every publisher...
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Feb 12, 20243 min read
Super Bowl ad spending and the future of advertising
This year, global ad spending is set to increase by 8.2%, reaching $1trn (£788bn) according to WARC. With advertisers having more access...
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Feb 5, 20249 min read
Ad Loading Optimization | Proven Strategies for Publishers
Publishers work with all they have to increase the speed of their website. Every page and all elements are checked and optimized,...
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Jan 29, 20247 min read
What is Protected Audience API (PAAPI)? The Ultimate Guide
Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential...
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Jan 22, 20241 min read
The Cookie Crumbles: Google's Phase-Out and Digital Marketing's Transformation
The third-party cookie era is officially drawing to a close. With Google's phase-out finally underway, digital marketers are scrambling...
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Jan 16, 20246 min read
What Will the Next 12 Months Look Like for the Programmatic Supply Chain?
The sector saw its reputation tarnished in 2023; what’s in store for 2024? “2024 is shaping up to be a crazy year for the advertising...
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Jan 8, 20246 min read
Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars
There’s a storm a’ coming. Hurry up and grab your raincoat. Or better yet, get yourself a plan. We’ve got a few that will serve you well....
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Jan 3, 20245 min read
Defeat Ad Blockers With Better User Experience
What Is Ad Blocking? Ad-blocking software allows users to block online ads on their web browsers, apps, or networks. Let’s understand...
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Dec 19, 20234 min read
Ad Blocking Will Be a $54b Publisher Problem in 2024
Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. But there’s a bright side to this story. More...
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Dec 11, 20232 min read
Maximizing Your Revenue Potential: A Holiday Season Strategy for Publishers
The holiday season is undoubtedly an exciting time for everyone. At the same time, it is one of the crucial periods for publishers and...
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Dec 4, 202311 min read
Google AdSense Arbitrage: The Ultimate Guide for Publishers
Speed and time are the two vital factors to achieving success in the complex adtech industry. While some choose slow and long processes,...
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Nov 27, 20236 min read
Google CMP and IAB TCF V2.2: New Requirements for Publishers
There is no end to Google’s continuous effort to bring out a user-conscious digital ecosystem. In that sense, Google recently announced...
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Nov 20, 20233 min read
Top 7 Podcasts about AdTech
Podcasts are now an indispensable tool for professional marketers seeking to expand their horizons and think of new ideas. That's why we...
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Nov 13, 20236 min read
Increase Organic Traffic With 7 Easy Steps
Organic traffic is not something that you can achieve overnight. It is a slow and steady process with the best strategies, tools, and...
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Nov 6, 20232 min read
Google executive defends search quality in US antitrust trial, knocks Bing
Alphabet’s Google called its first witness on Wednesday in a once-in-a-generation US antitrust trial, putting on the witness stand an...
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Oct 30, 20238 min read
Best Video Monetization Tips for Publishers
Despite the popularity of video content, video monetization poses more challenges. Check how you can overcome them with the best video...
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Aug 16, 20233 min read
What Are Made for Advertising (MFA) Sites and Why Are They a Scourge on Ad Tech and Sustainability?
ade For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA...
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Jul 30, 20237 min read
AI Content Writing: Navigating the Pros and Cons for Publishers
As a publisher, you’ve always been at the forefront of creativity. You’ve embraced the power of words, weaving them into stories and...
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Jul 9, 20233 min read
Google reportedly violates its own standards in third-party ad deals 80% of the time
Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises...
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May 23, 20234 min read
How To Optimize Page Loading Speed For Higher Revenue?
Is your site slow? It might be time to find what went wrong. Pagespeed is not just important for SEO but also for ad revenue and other...
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May 14, 20239 min read
How to Detect and Block Bot (Invalid) Traffic?
A growing publisher tends to face issues with — selling the millions of ad impressions at the better ad rates and dealing with the bot...
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May 8, 20233 min read
Increasing Value Through Interoperability And Smart Path Optimization
Improving transparency across the advertising ecosystem is an increasingly important objective for media owners and marketers. To advance...
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